CRM & Loyalty Specialist

Tech that takes you places

We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.

• Responsible for delivering high-impact CRM and loyalty campaigns for strategic partner accounts or brands within a Trading Squad, driving customer engagement, loyalty and commercial outcomes.
• Ensures campaign excellence and execution at scale, using data-driven insights, testing and marketing best practices to improve customer engagement, retention, loyalty and commercial outcomes.

What you’ll do as a CRM Specialist

Campaign Execution & Delivery

• Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and customer objectives.
• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
• Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner marketing tools.
• Ensure campaign quality and consistency across audience selection, customer journeys, landing pages, compliance and partner requirements.
• Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.

CRM & Loyalty Data & Insights

• Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
• Analyse campaign performance and loyalty data to optimise future activity.
• Turn campaign insights into commercially focused recommendations.
• Define, monitor and report on CRM & loyalty KPIs including engagement, retention, conversion and revenue.
• Deliver regular performance reporting to internal squads and partners.

What you'll bring to the team

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience.
• Salesforce Marketing Cloud certifications are an advantage.
• CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable.
• Fluent English.

Experience

• 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel.
• Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms.
• Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns.
• Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
• Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
• Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
• Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations

Go on, give it a go!

We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.

At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.

Perks for the journey

·       Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.

·       Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.

·       Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.

·       Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.

·       Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.