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Sr. Marketing Automation Specialist Jobs Remote job - USA
CUNA Mutual Group
United States
6 years of experience
Bachelor education
40 hours per week
1001-5000 employees
Salesforce Marketing Cloud
Google Analytics
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Email Specialist

This position is responsible for consulting, developing, implementing, and optimizing consumer touchpoints essential in executing on our customer experience strategy. This role will make business objectives and strategies a reality by developing and implementing campaigns and audiences through Salesforce Marketing Cloud or other digital platforms. This role is also responsible for strategically analyzing digital touchpoint metrics to ensure the high-quality output, increase effectiveness and customer engagement.

Job Responsibilities

  • Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).
  • Perform day-to-day activities including, but not limited to email/mobile development, email/mobile deployment, digital audience creation, customer journey design and implementation, data automation workflow, basic operational reporting, campaign optimization etc.
  • Develops training and process documentation for team and the broader Business.
  • Develop new process recommendations and proactively advise other cross-functional partners of best practices regarding automation, increasing digital engagement, platform capabilities and testing methodology.
  • Develops recommendations around digital governance and contact strategy, collaborating with and training internal partners and team members.
  • Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.
  • Demonstrate flexibility, versatility, and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance.
  • Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility.
  • May lead, plan, coordinate, or align cross functional partners on small or medium projects, campaigns, or initiatives.
  • Guides, teaches, and mentors other team members in the work and data infrastructure.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements

  • Bachelor's degree in Business, or related field or an equivalent trade-off of related professional work experience
  • 6+ years of email marketing, digital marketing and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds.
  • Demonstrated experience with developing digital engagement techniques, tools, and measurements.
  • Demonstrated success in project management and business planning.
  • Ability to handle multiple projects and priorities while mentoring others.
  • Excellent interpersonal skills and ability to work in a project oriented, diverse team environment.
  • Salesforce Marketing Cloud or other marketing automation platform experience required. Preferred: Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud
  • Knowledge of HTML, CSS, SQL, AMP Script, Database Structure with Sitecore, Google Analytics a plus.
  • Preferred: Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification.
  • Direct mail experience a plus.

CUNA Mutual Group’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.

Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

CUNA Mutual Group
5910 Mineral Point Rd
WI 53705
United States