Senior Manager Email Marketing
Remote job - USA
7 years of experience
40 hours per week
Salesforce Marketing Cloud
Support campaign execution for email across various products (promotional, reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, and other key engagement goals.
Meet with key stakeholders to understand objectives and provide recommendations.
Develop and oversee communication journeys that improve customer experience and engagement across all aspects of the student/customer lifecycle.
Develop Marketing strategies, including personalization and dynamic content to maximize KPI and financial goals.
Manage email marketing communications deployments (single sends and journeys) through the Salesforce Marketing Cloud email platform to ensure deliverability and deliver on program goals.
Oversee list segmentation and ensure data extracts for email deployments are accurate. Ensure Test and QA processes for all email deployments are completed regularly and accurately.
Recommend and oversee testing and optimization plans including subject line testing and other qualitative driven testing methods.
Recommend and oversee the segmentation strategy, cadence, sequencing, and dynamic content rule/logic for all email.
Ensure project management processes for the team are being followed for end to end processes in collaboration with internal and external stakeholder partners from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.
Gain buy-in for all reporting and testing analysis and recommendations for improvements
Coach and mentor a small team of email marketers
Bachelor's Degree with a focus in Marketing, Communications or Technology
7+ years of experience managing personalized, dynamic email campaigns
CRM/Lifecycle marketing experience, including email using Marketing Cloud or similar enterprise email tool
Strong team management experience to coach and mentor a team of email marketers
Strong Email and SMS marketing strategy experience with major brands
HTML/SQL/Ampscript knowledge to segment data and personalize campaigns.
Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
Strong analytical and quantitative skills, with results-orientation and ability to make data-driven decisions.
Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class.
Fanatical when it comes to detail. Ability to thrive in a fast-paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.
Self-starter who takes initiative, with the ability to juggle multiple priorities, continuously learn new concepts and innovate.
Excellent verbal and written communication skills to effectively share ideas and work with various stakeholders across all company levels, teams, and partners.
Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here .
Individuals hired for KNA positions that require in-person travel and/or interactions must be fully vaccinated against COVID-19 unless otherwise prohibited by law. KNA complies with federal, state, and local laws with regard to accommodations related to this policy.