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Senior Manager CRM Operations Jobs Remote job - COVID Remote
United States
8 years of experience
Bachelor education
40 hours per week
Sporting Goods
10,001+ employees
Salesforce Marketing Cloud
MS Excel
Salesforce Marketing Cloud Admin
Salesforce Marketing Cloud Email Specialist


The Senior Manager CRM Operations is responsible for the standardization and continuous improvement of CRM operations for the US market for flawless execution of communications across consumer touchpoints. Defining best practices, processes, and the technical landscape required to support a consumer-focused approach, this role partners with teams across brand and ecommerce drive profitable growth.

Key Responsibilities

Process Definition & Documentation

  • Drive the definition of processes for CRM operations including email newsletters, triggered communications, push notifications, and SMS with global teams, local departments, and external vendors
  • Be the main process counterpart for stakeholders concerning market CRM operations and any updates to workflows or tooling
  • Drive the formalization and documentation of defined processes, providing transparency on current state and a solid foundation for evolution

Requirements Definition and Operational Management

  • Contributes to the development or enhancement of CRM platforms and tools through active requirements prioritization for current and future states
  • Facilitates input from stakeholders, provides constructive challenge and enables effective definition and prioritization of requirements
  • Serve as technical advisor and operational expert for local market
  • Oversee execution of email marketing campaigns and push notifications including set up, deployment, testing, and reporting
  • Owns the integration of new technologies and solutions for market
  • Establish quality assurance and testing standards for consumer communications
  • Provides technical consultation/execution of solutions and innovations to support market strategies

People Management / Resource Management

  • Establish CRM Operations practice area for the market driving a culture of operational excellence
  • Lead and grow a team of functional experts responsible for
  • Manage operational budget for accurate reporting and forecasting

Knowledge, Skills, And Abilities

  • Strong command of the English language, communication and presentation skills, and confidence speaking in groups and sharing perspective Global/US CRM
  • Must be able to story tell in a manner that allows listeners to understand intent and message without necessarily having the same technical knowledge
  • Experience collaborating with internal stakeholders and external agencies to establish efficient and scalable processes
  • Process-oriented with enthusiasm for navigating complex, ever-changing technical environments
  • Experience leading and developing teams into functional expertise
  • Deep knowledge of CRM platforms (SFMC preferred). Direct responsibility for creating and executing campaigns to audiences >1M required.
  • Working knowledge of HTML and CSS. SQL, Javascript, AMP, AmpScript, and other languages a plus
  • Expert in email best practices and industry trends. Familiarity with push and SMS advantageous.


  • 8+ years of digital experience (preferably in an eCommerce Retail environment)
  • 5+ years of progressive experience in global, matrixed environments
  • 3+ years of people management experience
  • SFMC Certifications a plus

adidas requires all US based employees to be vaccinated against COVID-19 or have an approved accommodation. Proof of vaccination is required. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.

5077-5111 N Greeley Ave
OR 97217
United States