[{"data":1,"prerenderedAt":60},["ShallowReactive",2],{"sfmc-job-senior-lifecycle-marketing-manager-at-g2-2f855e25ff":3},{"id":4,"string":5,"title":6,"link":7,"esp":8,"companyname":9,"companylogo":10,"companywebsite":11,"companylinkedin":12,"companytagline":13,"companydescription":14,"companyindustry":15,"companyemployees":16,"followers":17,"companycity":18,"companyaddress":19,"companypostalcode":19,"companycountry":20,"currency":21,"description":22,"certifications":23,"techstack":24,"scripting":26,"keywords":27,"esp_list":38,"employmenttype":39,"joblevel":32,"edu":19,"exp":40,"remote":41,"remotetype":42,"salaryrangemin":43,"salaryrangemax":43,"promo":19,"promotype":19,"perks":44,"holidays":53,"department":54,"active":41,"source":55,"createdAt":56,"geolocation":58,"jobid":4,"salaryPeriod":19},"8e1dcd3b504203bb02bf2a81cd2c5102588d89292cba7a52d6d59054a78ff30b","senior-lifecycle-marketing-manager-at-g2-2f855e25ff","Senior Lifecycle Marketing Manager ","https://apply.sfmcjobs.com/8e1dcd3b504203bb02bf2a81cd2c5102588d89292cba7a52d6d59054a78ff30b","Salesforce Marketing Cloud","G2","https://cdn.jobboardwise.com/logo/g2.com","https://www.g2.com/","https://www.linkedin.com/company/g2dotcom/about","Where you go for software.","G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.","Technology, Information and Internet","201-500 employees","113K  followers","Remote (US)","","United States","USD","\u003Cp>\u003Cstrong>About G2 - The Company\u003C/strong>\u003Cbr>\u003C/p>\u003Cp>G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.\u003C/p>\u003Cp>Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.\u003C/p>\u003Cp>And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.\u003C/p>\u003Cp>Does that sound exciting to you? Come join us as we try to reach our next PEAK!\u003C/p>\u003Cp>\u003Cstrong>About G2 - Our People\u003C/strong>\u003C/p>\u003Cp>At G2, everything we are and what we do is grounded in our  PEAK values— (\u003Cem>P\u003C/em>erformance + \u003Cem>E\u003C/em>ntrepreneurship + \u003Cem>A\u003C/em>uthenticity + \u003Cem>K\u003C/em>indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.\u003C/p>\u003Cp>You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.\u003C/p>\u003Ch2>About The Role\u003C/h2>\u003Cp>Drive lifecycle marketing end to end across G2's marketplaces (Capterra, Software Advice, and GetApp) — owning audience, segmentation, and messaging strategy and running AI-assisted, cross-channel campaigns (email, SMS, paid social) that grow engagement and retention. Lead and develop the lifecycle team, set the operating cadence, and drive outcomes through experimentation and influence with senior stakeholders.\u003C/p>\u003Ch2>In This Role, You Will: \u003C/h2>\u003Cul>\u003Cli>\u003Cp> \u003Cstrong>Lifecycle Strategy & Execution (35%)\u003C/strong>\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Data-Driven Insights & Experimentation (25%)\u003C/strong>\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Strategy & Team Management (30%)\u003C/strong>\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Cross-Channel Execution (10%)\u003C/strong>\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>Minimum Qualifications:\u003C/h2>\u003Cp>We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. \u003C/p>\u003Cul>\u003Cli>\u003Cp> 7–10 years in lifecycle, retention, or CRM marketing — ideally in SaaS, a digital marketplace, or B2B — with a track record as a recognized subject-matter expert in the discipline.\u003C/p>\u003C/li>\u003Cli>\u003Cp>People-management experience, with a track record of building and developing high-performing lifecycle or CRM teams.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated, hands-on experience applying AI tools to email and lifecycle campaigns (e.g., content and subject-line generation, segmentation, send-time or journey optimization, or automated/agentic workflows) with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Track record of driving cross-functional programs and senior-stakeholder alignment through influence rather than direct authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cross-channel experience: hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Expertise in marketing automation, segmentation, and personalization, with hands-on experience on leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical and experimentation skills — you size experiments by expected impact, design statistically sound tests, and make confident go/no-go and prioritization decisions based on measured results, not gut feel.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience scaling high-impact programs from ambiguity, and leading through influence with senior stakeholders.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A blend of enterprise-grade communication and relationship-building with a scrappy, solutions-oriented drive — an ambitious operator who finds a way to make it happen.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Cp>\u003Cstrong>Our Commitment to Inclusivity and Diversity\u003C/strong>\u003C/p>\u003Cp>At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. \u003C/p>\u003Cp>--\u003C/p>\u003Cp>\u003Cbr>For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.\u003C/p>\u003Cp>\u003Cstrong>How We Use AI Technology in Our Hiring Process\u003C/strong>\u003Cbr>G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Your Choice Matters:\u003C/strong> If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.\u003Cbr>For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.\u003C/p>",[],[25],"Braze",[],[28,29,30,8,25,31,32,33,34,35,36,37],"HubSpot","Marketo","Eloqua","Senior","Manager","Owner","BS","BA","email","salesforce",[8],"Full-time","10","true","Remote (eligibility not specified)",0,[45,46,47,48,49,50,51,52],"PTO","Pension Plan","Paid maternity/paternity leave","Development budget","Company social events","Travel Allowance","Flexible working hours","Paid sick leave","Unlimited","Marketing","jobboardwise-sqlite",{"seconds":57,"nanoseconds":43},1788856052,{"_lat":59,"_long":59},null,1788967890773]