[{"data":1,"prerenderedAt":54},["ShallowReactive",2],{"sfmc-job-senior-lifecycle-marketing-lead-at-northwest-bank-014abba4a1":3},{"id":4,"string":5,"title":6,"link":7,"esp":8,"companyname":9,"companylogo":10,"companywebsite":11,"companylinkedin":12,"companytagline":13,"companydescription":14,"companyindustry":15,"companyemployees":16,"followers":17,"companycity":18,"companyaddress":19,"companypostalcode":19,"companycountry":20,"currency":21,"description":22,"certifications":23,"techstack":24,"scripting":27,"keywords":28,"esp_list":41,"employmenttype":42,"joblevel":32,"edu":35,"exp":43,"remote":44,"remotetype":19,"salaryrangemin":45,"salaryrangemax":45,"promo":19,"promotype":19,"perks":46,"holidays":19,"department":47,"active":48,"source":49,"createdAt":50,"geolocation":52,"jobid":4,"salaryPeriod":19},"5050b1d1ecb86bc16b5a98c8a965ee477b939b4145c13d183c0bfac0b6cf7186","senior-lifecycle-marketing-lead-at-northwest-bank-014abba4a1","Senior Lifecycle Marketing Lead","https://apply.sfmcjobs.com/9b9f2e069d5fd7223c26ce89f8a0500999f1fb482bff088c27eb05bc64a76c4c","Salesforce Marketing Cloud","Northwest Bank","https://cdn.jobboardwise.com/logo/northwest.com","http://www.northwest.com/","https://www.linkedin.com/company/northwest-savings-bank/about","For what's next™","For more than 125 years, Northwest Bank has been committed to bettering the lives of our employees, our customers and the communities we serve. Today, we are proudly known for the award-winning customer service we offer at locations throughout Pennsylvania, New York, Indiana and Ohio. So no matter where you are on your financial journey, Northwest Bank is here—for what’s next. Northwest Bank Member FDIC Equal Housing Lender","Banking","1,001-5,000 employees","14K  followers","OH0713  NW Bancshares HQ","","United States","USD","OH0523  Independence Bus Office, OH0713  NW Bancshares HQ, PA0258  Bellevue, PA0736 Administration Center\u003Cp>\u003Cu>\u003Cb>Job Description\u003C/b>\u003C/u>\u003C/p>\u003Cp>Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences.\u003C/p>\u003Cbr>\u003Cp>The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes.\u003C/p>\u003Cbr>\u003Cp>This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences.\u003C/p>\u003Cbr>\u003Cp>As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Essential Functions\u003C/b>\u003C/p>\u003Cp>•\t\u003Cb>Lifecycle Marketing Strategy & Execution\u003C/b>\u003C/p>\u003Cp>\t•\tDevelop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.\u003C/p>\u003Cp>\t•\tCreate customer contact strategies and journey frameworks that improve customer experiences while driving business growth.\u003C/p>\u003Cp>\t•\tLead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.\u003C/p>\u003Cp>•\t\u003Cb>Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation\u003C/b>\u003C/p>\u003Cp>\t•\tOwn the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.\u003C/p>\u003Cp>\t•\tEstablish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.\u003C/p>\u003Cp>\t•\tSupport campaign planning calendar development and ensure timely execution of marketing initiatives.\u003C/p>\u003Cp>\t•\tResponsible for managing both Service and Commercial email campaigns.\u003C/p>\u003Cp>\t•\tServe as a business owner and power user for customer audience management and CDP activation efforts.\u003C/p>\u003Cp>\t•\tPartner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards.\u003C/p>\u003Cp>\u003Cb>•\tDirect Mail Strategy & Operations\u003C/b>\u003C/p>\u003Cp>\t•\tLead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.\u003C/p>\u003Cp>\t•\tPartner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.\u003C/p>\u003Cp>\t•\tMonitor campaign performance and continually improve targeting, response rates, and operational efficiency.\u003C/p>\u003Cp>\t•\tPartner with internal marketing and operations teams to evolve incentive strategies and capabilities.\u003C/p>\u003Cp>\u003Cb>•\tCross-Functional Leadership\u003C/b>\u003C/p>\u003Cp>\t•\tCollaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.\u003C/p>\u003Cp>\t•\tEnsure seamless customer experiences which cultivate deeper relationships through multiple channel activations.\u003C/p>\u003Cp>\t•\tManage relationships with marketing technology partners, agencies, and vendors.\u003C/p>\u003Cp>\t•\tPartner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Essential Functions\u003C/b>\u003C/p>\u003Cp>•\tEnsure compliance with Northwest’s policies and procedures, and Federal/State regulations\u003C/p>\u003Cp>•\tNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency\u003C/p>\u003Cp>•\tWork as part of a team\u003C/p>\u003Cp>•\tWork with on-site equipment\u003C/p>\u003Cbr>\u003Cp>\u003Cb>QUALIFICATIONS\u003C/b>\u003C/p>\u003Cp>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Education \u003C/b>\u003C/p>\u003Cp>Bachelor's Degree\tMarketing, Business, Communications, Journalism, or related field.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Work Experience\u003C/b>\u003C/p>\u003Cp>3 - 5 years\tDirectly related, progressively responsible work experience\t \t\t\u003C/p>\u003Cp>3 - 5 years\tExperience in brand management, marketing, content strategy, or related fields.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated experience with Email platforms, such as HubSpot, or similar.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.\t \t\t\u003C/p>\u003Cp>2 - 3 years\tFamiliarity with direct mail operations and integrated customer engagement programs.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tDemonstrated knowledge of addressable audience data, data privacy, and consent management.\t \t\t\u003C/p>\u003Cp>3 - 5 years\tStrong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.\t \t\t\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Additional Knowledge, Skills and Abilities\u003C/b>\u003C/p>\u003Cp>•\tExperience required in developing educational content, training materials, or presentations.\u003C/p>\u003Cp>•\tExperience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.\t\u003C/p>\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.\u003C/p>",[],[25,26],"Excel","Office",[],[29,30,8,31,32,33,34,35,36,37,25,38,39,40],"Adobe Campaign","HubSpot","Training","Senior","Partner","Owner","Bachelor","BS","BA","office","email","salesforce",[8],"Full-time","5","false",0,[],"Marketing","true","jobboardwise-sqlite",{"seconds":51,"nanoseconds":45},1790655867,{"_lat":53,"_long":53},null,1790695894637]