Position Description

The Salesforce Email Specialist will report to Senior Manager, Acquisition and Retention. This role will support Eleanor Health's Email, SMS, and Direct Mail Acquisition Campaigns. Specific duties include but are not limited to list management, segmentation, content creation, A/B testing, journey reporting and analysis, and testing of new approaches for communication.

Responsibilities

• The accountable end-to-end owner for all the Salesforce Marketing Cloud member journeys from strategy to execution to results and reporting.
• Design and implement direct email marketing campaigns.
• Manage and build overall Email marketing and lead generation strategy.
• Develop, build, and implement processes to optimize our lead generation, email nurtures, and re-engagement programs via Marketing Automation Platform.
• Execute marketing automation (Salesforce Marketing Cloud) programs and processes from start to finish including design, building, QA, deployment, and reporting of emails, landing pages, journeys, and automation. Strategies will include SMS, Email, and Direct Mail.
• Responsible for building the optimal member journey strategy including but not limited to a direct marketing strategy that captures the audience, calls to action, messaging/content, tactic mix, frequency, timing, A/B testing, etc.
• Ability to successfully navigate Salesforce Marketing Cloud and Salesforce Health Cloud to export data and generate reports to provide key insights.
• Responsible for successfully navigating the payer approval process for member journeys as contractually required. Including the administration of the updates (updates to design files, creation of new materials, project tracking in Monday board, etc).
• Responsible for regular reporting (SFMC, SFHC, Datorama, Google Analytics, etc.) on the performance of member journeys and KPIs.
• Works closely with cross-functional teams to develop an omnichannel, creative engagement marketing strategy designed to engage assigned community members.
• Own relationships with partners and outside vendors (PFL, LEV, etc.) as needed.
• Other responsibilities as assigned.

Qualifications

• 2-3 years of Proven Email marketing experience required
• Bachelor's degree in Marketing, Business, or a related field
• Demonstrated knowledge of digital engagement techniques, tools, and measurements
• Experience with SMS and email marketing, including an understanding of best practices and legal guidelines
• Experience in strategic planning, complex coordination, and scalable execution of campaigns via email marketing automation is essential
• Past experience with email marketing, lead nurturing, marketing automation, and Google Analytics.
• Salesforce Sales Cloud and Marketing Cloud or other marketing automation platform experience required.
• Experience writing email copy to engage and convert required.
• Experience with InDesign required.
• Must have experience in generating leads - B2C & B2B.
• Hands-on experience on a comparable enterprise Marketing Automation Platform and Email Drip Marketing.
• Proficiency in marketing automation technology.
• An ability to work in a fast-paced, high-pressure environment.
• Excellent data handling skills with the ability to analyze campaign data and draw conclusions.
• Strong project management, team management, and motivation skills.

Compensation & Benefits

The total target compensation range for this position is $61,000-$67,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

Eleanor Health offers a generous benefits package to full-time employees, which includes

• Flexible PTO policy and a remote work environment- unplug, relax, and recharge!
• 9 observed company holidays + 3 floating holidays- We encourage you to use the additional 3 floating holidays to accommodate personal beliefs/practices
• Wellness Days - In lieu of "Sick Time" which typically applies only when you are ill, we encourage you to proactively manage your overall wellbeing, both physical and mental, as well as the wellbeing of those who play important roles in your life.
• Fully covered medical and dental insurance plan, with affordable vision coverage.- We are a health first company, and we strive to make our plans affordable and accessible
• 401(k) plan with 3% match. We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor's commitment to equity.
• Short-term disability- We understand that things happen, we want you to feel comfortable to take the time to get better.
• Family Medical Leave- Eleanor Health's Paid Family & Medical Leave ("PFML") is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that they or a family member/significant other might be facing.
• Wellness Perks & Benefits- Mental Health is important to us and we want our employees to have the accessibility they deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• Mindfulness App Reimbursement
• 1 year subscription to TalkSpace
• Paid Membership to Health Advocate, One Medical, and Teladoc

About Eleanor Health

Eleanor Health is the first outpatient addiction and mental health provider delivering convenient and comprehensive care through a value-based payment structure. Committed to health and wellbeing without judgment, Eleanor Health is focused on delivering whole-person, comprehensive care to transform the quality, delivery, and accessibility of care for people affected by addiction.

To date, Eleanor Health operates multiple clinics and a fully virtual model statewide across Louisiana, Massachusetts, New Jersey, North Carolina, Ohio, Texas, and Washington, delivering care through population and value-based partnerships with national and regional payors, employers, and other stakeholders.

If you are passionate about providing high quality, evidence based care for individuals with substance use disorder through an innovative practice, and about building a great business that makes a difference, Eleanor Health is an ideal opportunity for you. We seek highly skilled, motivated and compassionate individuals who take responsibility and adapt quickly to change to join our deeply committed and collaborative team.