[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"sfmc-job-operations-and-growth-analyst-salesforce-crm-at-icuc-e4ded85327":3},{"id":4,"string":5,"title":6,"link":7,"esp":8,"companyname":9,"companylogo":10,"companywebsite":11,"companylinkedin":12,"companytagline":13,"companydescription":14,"companyindustry":15,"companyemployees":16,"followers":17,"companycity":18,"companyaddress":19,"companypostalcode":20,"companycountry":21,"currency":22,"description":23,"certifications":24,"techstack":26,"scripting":27,"keywords":28,"esp_list":35,"employmenttype":36,"joblevel":20,"edu":20,"exp":37,"remote":38,"remotetype":20,"salaryrangemin":39,"salaryrangemax":39,"promo":20,"promotype":20,"perks":40,"holidays":20,"department":41,"active":42,"source":43,"createdAt":44,"geolocation":46,"jobid":4},"dc97b951fa6bf90578449cec614e22ce933041baae57fc34594a5feeb3600773","operations-and-growth-analyst-salesforce-crm-at-icuc-e4ded85327","Operations and Growth Analyst ( Salesforce CRM)","https://apply.sfmcjobs.com/dc97b951fa6bf90578449cec614e22ce933041baae57fc34594a5feeb3600773","Salesforce Marketing Cloud","ICUC","https://logo.clearbit.com/icuc.social","https://icuc.social","https://www.linkedin.com/company/icuc/about","We stay awake 24/7 👀 answering and understanding your global customers and fans on social media so you don't have to.","ICUC is a social media management services company delivering content moderation, community management, strategy, and social listening services. With a team of over 350+ multilingual specialists, ICUC provides social customer care solutions to various industry-leading global clients 24/7, 365. Minimizing risk, building customer loyalty, and maximizing insight through a combination of technology and human-powered solutions, ICUC is a scalable, reliable, and “always on” 24x7 solution. Working as an agency partner or directly with a brand, ICUC makes lives better for the world's biggest brands. We have 20+ years of experience and support more than 50+ languages. Check out some of our latest news, guides, and social media tips here: https://beacons.ai/icuc.social/","Marketing Services","501-1,000 employees","36K  followers","DGS India - Pune - Indiqube Orchid","DGS India - Pune - Indiqube Orchid, India","","India","INR","\u003Cp>\u003Cb>Job Description:\u003C/b>\u003C/p>\u003Ch1>Growth Operations Specialist – JD\u003C/h1>\u003Cp>\u003Cb>About the Role\u003C/b>\u003C/p>\u003Cp>We are looking for a \u003Cb>Growth Operations Specialist\u003C/b> who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with \u003Cb>marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge\u003C/b>.\u003C/p>\u003Cp>You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>Marketing & Lifecycle Operations\u003C/b>\u003C/p>\u003Cul>\u003Cli>Manage and support the \u003Cb>end-to-end marketing lifecycle\u003C/b>, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.\u003C/li>\u003Cli>Build and maintain \u003Cb>lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows\u003C/b>.\u003C/li>\u003Cli>Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.\u003C/li>\u003Cli>Support campaign execution across email, landing pages, forms, and other digital channels.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Pardot / Marketing Cloud Account Engagement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Create and manage \u003Cb>Pardot landing pages, forms, form handlers, email templates, and engagement programs\u003C/b>.\u003C/li>\u003Cli>Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.\u003C/li>\u003Cli>Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.\u003C/li>\u003Cli>Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead & Prospect Management\u003C/b>\u003C/p>\u003Cul>\u003Cli>Manage the \u003Cb>lead lifecycle and prospect database\u003C/b>, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.\u003C/li>\u003Cli>Monitor lead quality, duplicates, data completeness, and lead-source attribution.\u003C/li>\u003Cli>Work with marketing and sales teams to define and maintain \u003Cb>MQL/SQL criteria and lead handoff processes\u003C/b>.\u003C/li>\u003Cli>Identify opportunities to improve conversion rates and reduce leakage across the funnel.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Salesforce Operations\u003C/b>\u003C/p>\u003Cul>\u003Cli>Have a working knowledge of \u003Cb>Salesforce CRM\u003C/b>, particularly Leads, Contacts, Accounts, Campaigns, Opportunities, and reporting.\u003C/li>\u003Cli>Ensure accurate synchronization and data flow between \u003Cb>Pardot and Salesforce\u003C/b>.\u003C/li>\u003Cli>Support sales and marketing teams with campaign data, lead status, attribution, and basic reporting.\u003C/li>\u003Cli>Troubleshoot common CRM/marketing automation issues and coordinate with relevant teams when deeper technical support is required.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Skills & Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>2-3 years of experience\u003C/b> in marketing operations, growth operations, demand generation, or a similar role.\u003C/li>\u003Cli>Hands-on experience with \u003Cb>Pardot / Salesforce Marketing Cloud Account Engagement\u003C/b>.\u003C/li>\u003Cli>Good understanding of \u003Cb>B2B marketing lifecycle and lead management processes\u003C/b>.\u003C/li>\u003Cli>Experience working with \u003Cb>landing pages, forms, email campaigns, newsletters, and lead nurturing\u003C/b>.\u003C/li>\u003Cli>Good understanding of \u003Cb>Salesforce CRM\u003C/b> and the relationship between Salesforce and Pardot.\u003C/li>\u003Cli>Strong understanding of lead stages, MQL/SQL definitions, lead scoring, segmentation, and sales handoffs.\u003C/li>\u003Cli>Ability to work with marketing and sales teams and translate business requirements into operational workflows.\u003C/li>\u003Cli>Strong attention to detail, especially around \u003Cb>data quality, campaign setup, tracking, and QA\u003C/b>.\u003C/li>\u003Cli>Comfortable working with marketing metrics and basic reporting/analytics.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Location:\u003C/b>\u003C/p>DGS India - Pune - Indiqube Orchid\u003Cp>\u003Cb>Brand:\u003C/b>\u003C/p>Dentsu\u003Cp>\u003Cb>Time Type:\u003C/b>\u003C/p>Full time\u003Cp>\u003Cb>Contract Type:\u003C/b>\u003C/p>Permanent",[25],"SQL",[],[25],[29,30,8,25,31,32,33,34],"Pardot","Rule","Contract","BA","email","salesforce",[8],"Full-time","3","false",0,[],"Marketing","true","jobboardwise-sqlite",{"seconds":45,"nanoseconds":39},1788607942,{"_lat":47,"_long":47},null,1788618067649]