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Marketing Specialist Email Jobs Remote job - USA
Cue Health
United States
San Diego
3 years of experience
Bachelor education
40 hours per week
Biotechnology
1001-5000 employees
Entry-level
Salesforce Marketing Cloud
MS Excel
MS Office
CSS
HTML
AMPscript

Cue Health Inc. is seeking to hire a full-time remote Marketing Specialist, Email who will be responsible for coordinating and executing the development and publishing of our email campaigns for both Direct to Consumer and Commercial Campaigns. This role will be deeply involved with all email programs, workflows/automations, troubleshooting and testing for. The Marketing Specialist, Email is an individual contributor who will work closely with the marketing managers, project managers, sales teams, and external agency partners. This role sits within the marketing team and will report into the Director, Project Management.


Responsibilities:

  • Work with email automation software (ExactTarget) within the Salesforce Marketing Cloud environment to: build email lists, send mass email, define customer journeys, ensure campaign objectives are aligned with marketing KPI’s
  • Help conceive, plan, and execute all aspects of a full email campaign from creative/design briefs to copywriting and data dependency integration support
  • Focus on executing segmentation, delivering specific messages to select audiences based on behavior
  • Own end-to-end implementation of marketing campaigns in Salesforce Marketing Cloud
  • Test and troubleshoot campaign issues that may arise, such as configuration or rendering issues
  • Streamline processes for campaign execution and well-structured handoff documents to stakeholders including briefs
  • Provide clear communication with internal partners to ensure alignment on requirements, deliverables, and timelines
  • Monitor and analyze campaign performance and results
  • Proactively provide recommendations to optimize and find efficiencies by leveraging data from Salesforce Marketing Cloud, and internal analytics team
  • Maintain a current understanding and application of email best practices
  • Communicate risks and challenges to the project management team and team leaders
  • Additional duties and responsibilities as assigned


Requirements:

  • A minimum of 3 years of extensive, hands-on experience working in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Content Builder, Mobile Studio, etc.
  • Must be a Salesforce Marketing Cloud Power User
  • Highly skilled in HTML, CSS and dynamic scripting
  • Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems
  • Experience leading process improvements and managing stakeholder expectations
  • Flexibility to adjust on the fly to changes in scope, deadlines, or asset availability
  • Excellent verbal, visual, and written communication skills
  • Copywriting and editing skills a plus
  • Ability to work independently in a fast-paced environment, successfully prioritize multiple tasks, and produce consistent, high-quality work


Physical Requirements:

  • Remaining in a stationary position, often standing or sitting for prolonged period of time
  • Adjusting, moving or lifting objects up to 25 pounds
  • Repeating motions that may include the wrists, hands and/or fingers


You will work in an office environment. Your contribution will set the pace and have an impact in the technology, health and diagnostic industry. Your work and ideas will be valued and respected, and we hope you will find enjoyment working with a collaborative team on an innovative device. We offer upgraded computer equipment, unlimited snacks, competitive salary.

Cue Health
4980 Carroll Canyon Rd
CA 92121
San Diego
United States