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Marketing CRM Project Specialist Jobs
Mitsubishi Motors North America
United States
Franklin
5 years of experience
Bachelor education
40 hours per week
Automotive
201-500 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Office
SQL
AMPscript
CSS
HTML

Mitsubishi Motors is looking for a Marketing CRM Programs Specialist to join our Marketing & CRM team! As the Marketing CRM Programs Specialist, you will lead the customer experience and own the customer journey map, establishing meaningful and helpful communications to delight our owners at every stage and interaction with our brand to continue to drive growth and improvement of the brand’s perception and loyalty. You will manage the implementation of Mitsubishi’s CRM programs that drive tactical and strategic initiatives to increase engagement and owner loyalty through vehicle, accessories & service business. You will also support and maintain content and needed updates within Owner channels/programs to maintain a positive customer experience.

What you'll be doing: 

  • Assist in the development and coordination of CRM aftersales loyalty and owner support initiatives. Provide support and assist in the execution, communication and follow up of approved initiatives.
  • Manage multiple agencies in the development and execution of programs and campaigns.
  • Work in collaboration with internal partners for cross channel integration.
  • Manage app programs and integrations.
  • Develop, implement and manage customer lifecycle cross-channel program initiatives that establish meaningful and helpful communications to delight our owners at every stage and interaction with our brand
  • Work with internal teams/departments across the business to improve the owner experience and drive revenue opportunities (e.g. service visits, mobile app engagement, aftersales products, sales, etc.)
  • Oversee and manage agency partners for owner rewards program and all cross-platform integrations.
  • Manage a testing program to measure real-world impacts of CRM, loyalty programs and optimization efforts.
  • Provide monthly offer updates for all CRM programs and Owner channels.
  • Drive program strategies and audience segmentation.
  • Ensure programs follow best practices to drive traffic conversions and revenue.
  • Analyze campaign and program results to identify incremental opportunities. Work with analyst and agency partners to provide insights on campaigns and identify potential customers and program improvements based on performance and research that will support strategy improvements and ensure they are designed and implemented to be most effective.
  • Lead and manage UAT of campaign, program and software updates.
  • Manage telematics subscription program and communication cadence across channels.
  • Coordinate and maintain program calendar for CRM aftersales communications.
  • Assist with FY Budget planning;
  • Determine budgets, targeting, timing and other elements of program planning;
  • Coordinate production bid reviews with internal partners for execution
  • Compile decks for upcoming campaign initiatives and monthly sales close meetings.
  • Perform other duties as assigned or required

What you'll have: 

  • 5+ years prior experience in Marketing with an emphasis in CRM.
  • Experience in developing and completing program UAT.
  • BS/BA degree in Business Administration, Marketing or related field or equivalent combination of education and experience.
  • Experience and aptitude for managing projects and working with various internal departments and agency partners
  • Experience in multi-channel marketing channels including direct mail production, e-mail marketing, SMS, mobile apps and social channels.
  • Proficient in Microsoft Office suite.
  • Experience with Salesforce Marketing Cloud and Audience Studio (DMP) or other major email and DMP platforms a plus.
  • General knowledge of database marketing and campaign management tools, Alterian, and SQL server a plus.
  • Experience in making presentations and recommendations to executive management.

What we offer: 

  • Comprehensive health care and wellness plan for your family
  • 401(k) Savings Plan, including a company match
  • Paid holidays and paid time off
  • Vehicle lease and purchase programs
  • Flexible spending accounts
  • Professional growth and development programs, including tuition reimbursement
  • Open and collaborative work environment

Mitsubishi Motors North America
4031 Aspen Grove Dr
TN 37067
Franklin
United States