Arthrex is a global medical device company and leader in orthopedic surgical device design, research, manufacturing and medical education. With a corporate mission of Helping Surgeons Treat Their Patients Better™, Arthrex has pioneered the field of arthroscopy and develops more than 1,000 innovative products and procedures each year to advance minimally invasive orthopedics worldwide.
The Arthrex Communications Department, based at the company’s global headquarters in Naples, Florida, is growing and looking to add a Marketing Cloud Email Specialist to the Communications Operations team. The ideal candidate will have marketing automation experience, strong knowledge of email marketing best practices, and a high level of creativity and technical ability to execute strategic initiatives and bring communication campaigns to life. Apply today and join a dynamic and talented team of communications professionals who work effectively in a fast-paced work environment, drive results and make an impact in all facets of Arthrex’s business. Remote candidates will be considered for this position.
Main Objective
The Marketing Cloud Email Specialist will be responsible for the day-to-day execution of email marketing campaigns, as well as landing pages and other digital communications initiatives using the Salesforce Marketing Cloud platform. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.
Essential Duties And Responsibilities
- Design, build and refine email communications that support internal and external digital campaigns and ongoing requests from the business.
- Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives.
- Collaborate with cross-functional teams to coordinate featured assets and content.
- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.).
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
- Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain Arthrex’s brand and style guidelines.
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
- Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients.
- Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods.
- Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM).
- Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.
- Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
- Serve cross-functional roles with Corporate Communications as needed or assigned.
Education And Experience
- Bachelor’s degree required, preferably in marketing, communications or related field
- 3 years of experience in email marketing/digital design with a marketing automation system required
- Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
- Salesforce Marketing Cloud email certification preferred
- Medical device and/or health care industry experience preferred
- Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
Knowledge And Skill Requirements/Specialized Courses And/or Training
- Knowledge of email marketing best practices and industry best practices.
- Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
- Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.
- Proven ability to organize multitude of tasks, projects and information simultaneously.
- Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision.
- Must be able to work independently and also be team-oriented, reliable and dependable.
- Strong initiative, creative thinking, attention to detail and work ethic.
- Foreign language skills such as Spanish and German a plus.
Machine, Tools, And/or Equipment Skills
- Macintosh or PC platform
- Proficiency required in Microsoft Word, Excel and PowerPoint
- Proficiency in Photoshop, Adobe Illustrator and InDesign a plus
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.