Marketing Automation and CRM Specialist

York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future.

Osgoode Professional Development (OsgoodePD) is a revenue-generating professional education department of Osgoode Hall Law School, operating within a highly competitive commercial market for professional and executive continuing education. OsgoodePD offers degree and non-degree programs to both local and international students. Offerings include full-time and part-time graduate degree LLMs, non-degree certificates, seminars and skills workshops, summer school and bridging programs, webinars, and custom training for corporations and government. Staff and programs are located at both the York University campus and OsgoodePD's downtown Toronto office.

Under the direction of the Manager, Marketing, the Marketing Automation and CRM Specialist will be tasked with introducing and maintaining a Customer Relationship Management (CRM) tool and new email marketing system to build an automation strategy for the Continuing Legal Education (CLE) arm of the OsgoodePD business. The role will be responsible for all aspects of email marketing â?? including user journeys, automated workflows, personalization, segmenting lists, email design, copy, and analytics. The role will reimagine current workflows and collaborate with various partners to introduce a new system. The role will also find ways to integrate existing academic programs CRM (Salesforce) by building a pipeline between CLE and graduate programs. Finally, the role will assist with strategy and campaign planning across various areas of OsgoodePD.

The role must be a process-driven problem solver who utilizes their analytical and technical skills in the field of CRM systems, email automation and project coordination, with an ability to tactically integrate email communications with traditional and digital marketing campaigns.

To be considered for this opportunity, you will bring the following:

Education:

• University degree in a relevant field such as Communications, Journalism, Public Relations or Marketing or an equivalent of 4 years recent experience (defined as within the last 5 years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlines below. Completion of relevant certifications (Salesforce Marketing Cloud, HubSpot, Marketing, Marketo Certified Expert).

Experience:

• Three (3) years of recent experience (within the last five years) in a similar role that includes direct, hands-on responsibility for implementing email automation using a CRM system such as Salesforce and developing the associated business processes.
• Experience with planning, testing, and executing communication workflows and automations. Requires experience with online monitoring and analytics platforms (Sprout Social, Google Analytics, Hootsuite), email marketing tools (Emma or Mailchimp, etc.).
• Project management systems (Asana), and copywriting aimed at conversation optimization is required.

For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal (www.yorku.ca/jobs) and refer to posting 112667.

We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits