Manager, CRM (Automation Solutions Architect)

Position Summary

We are looking for a Manager - Marketing Automation Solutions Architect to lead the design, implementation, and optimization of our marketing automation and customer engagement solutions. This role will be instrumental in creating a seamless omnichannel retail experience , integrating online shopping with in-store and phone interactions.

As a key technical expert, you will work closely with cross-functional teams, including IT, Marketing, and Analytics, to architect scalable, data-driven solutions that enhance customer interactions across digital and physical channels.

Key Responsibilities

• A rchitect and Optimize Marketing Automation Solutions: Design, develop, and implement marketing automation strategies that enhance customer engagement across email, SMS, web, and in-store experiences.
• C ustomer Data Platform (CDP) Integration: Leverage CDP technology to unify customer data, enable advanced segmentation, and drive hyper-personalized marketing campaigns that bridge online and offline touchpoints.
• S alesforce Marketing Cloud & CRM Integration: Ensure seamless integration of Salesforce Marketing Cloud and other CRM technologies with our broader marketing tech stack, supporting both digital and in-store experiences.
• O mnichannel Customer Journeys: Develop and optimize customer journeys that connect online shopping, in-store visits, and phone interactions to create a frictionless retail experience.
• D ata-Driven Decision Making: Collaborate with the analytics team to develop data models and insights that improve campaign performance and customer engagement across all touchpoints.
• P rocess Automation & Optimization: Identify and implement workflow automations that improve marketing efficiency, customer experiences, and communication between digital and in-store teams.
• C ross-Functional Collaboration: Partner with internal stakeholders to translate business needs into technical solutions and drive adoption of best practices.
• C ompliance & Best Practices: Ensure all marketing automation efforts adhere to industry regulations (CAN-SPAM, GDPR, CCPA) and maintain data security best practices.

Required Qualifications

• 5 + years of experience in email marketing, marketing automation, and/or web development.
• 2 + years of experience working with Customer Data Platforms (CDPs).
• Strong expertise in S alesforce Marketing Cloud (or other industry-leading marketing automation platform), CDP platforms, and CRM integrations.
• Experience with d ata architecture, segmentation strategies, and omnichannel marketing automation.
• Proficiency in H TML, CSS, and AMPscript for email and web personalization.
• Strong understanding of A PI integrations and data flow between marketing platforms.
• Proven track record of designing scalable m arketing automation workflows and customer journeys.

Preferred Qualifications

• S alesforce Technical Architect certification is a strong plus.
• M usical experience is a strong plus.
• Experience with S QL, JavaScript, or other scripting languages for automation.
• Background in r etail, e-commerce, or omnichannel marketing.
• Familiarity with A I-driven marketing and predictive analytics tools.

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $115,000 - $130,000/yr depending on background and experience.

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected] .

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [email protected].