Top Hat's dynamic courseware empowers educators and students by delivering personalized, meaningful and equitable learning in every course. Providing educators with interactive course content, tools, assessment capabilities, and insights in a single, easy-to-use application.

Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students?

Top Hat is looking for a Lifecycle Marketing Specialist to strategize, create and launch educator and student marketing programs to nurture, acquire and retain existing and prospective customers.

In this role, you will:

• Work with marketing team members to develop and implement programs for email, in-app, and other digital marketing channels for all of our product lines
• Develop and execute email nurture programs to ensure leads and customers are moving through the funnel efficiently
• Help execute on existing email marketing programs by writing, building, and designing emails as necessary
• Run channel A/B tests to optimize program performance and report on results
• Play a key role in the strategy and application of an advanced segmentation strategy
• Help maintain database hygiene and support the team’s requests for various segmentation tasks
• Measure, analyze, and report on program performance and share actionable insights to drive ongoing improvements
• Use data and insights to drive design and copy iterations to continuously improve channel performance
• Work cross-functionally with our Marketing Operations, Brand and Creative, and Product Marketing teams

You have:

• 1-3 years marketing experience (SaaS is a plus)
• You have hands-on experience in a marketing automation platform (Salesforce Marketing Cloud, Hubspot, Eloqua, Pardot)
• Strong fundamentals in email and in-app marketing, with an eye for optimized program performance and design
• An understanding of front-end development languages, mainly HTML & CSS
• The discipline to follow a QA process to ensure successful campaign & program launches
• The ability to put the customer experience at the forefront of everything by minimizing friction and creating an exceptional experience
• An eye for good copy that compels, engages and converts an audience

Why team members love working at Top Hat :

• A noble mission that creates meaningful, fulfilling work
• A team that cares deeply for customers and for each other
• We’re a company of invested owners - every Top Hatter receives stock options
• Professional learning and development for all role levels
• An awesome and welcoming Toronto HQ, and a growing sales hub in Austin, Texas
• Competitive health benefits that start on day one
• A management team focused on performance, growth, engagement and connection
• Our winning strategy and market potential
• Innovative PTO policy with lots of time and space for self-care
• Passionate customers that believe in us—and what we do