Intermediate Email Marketing Analyst

The Intermediate Email Marketing Analyst is responsible for designing, building, and deploying targeted email campaigns using marketing automation tools such as Salesforce Marketing Cloud or similar platforms. The role involves optimizing email communications, automating marketing workflows, collaborating with internal teams and stakeholders, managing campaign execution, and performing ongoing analytics to enhance engagement and campaign effectiveness.

Responsibilities:

• Build, test, and deploy email marketing campaigns utilizing marketing automation platforms, ensuring accuracy and effectiveness.
• Collaborate with internal stakeholders and marketing teams to gather requirements, define objectives, and optimize email campaigns and user journeys.
• Develop and maintain comprehensive documentation including campaign processes, data integrations, and email templates.
• Monitor campaign performance, conduct analysis, identify trends, and provide actionable recommendations for improvements.
• Troubleshoot and resolve issues related to email deliverability, rendering, and campaign performance.
• Support email campaign reporting and analytics, providing insights on performance metrics such as open rates, click rates, conversions, and subscriber engagement.
• Assist in managing relationships with external vendors and agencies related to email marketing activities.
• Participate actively in team projects, contributing to enhancements in email strategy and processes.
  
  

Qualifications:

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Oracle Eloqua, Pardot)
• Strong knowledge of email campaign execution, including segmentation, personalization, testing methodologies (A/B testing), and deliverability best practices.
• Analytical mindset with proven ability to interpret data, recognize trends, and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to effectively prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
  
  

Preferred Qualifications:

• Experience within financial services sectors (e.g., Retirement, Employee Benefits, Life Insurance, Investments).
• Familiarity with HTML, CSS, SQL, AMPscript, and Journey Builder within Salesforce Marketing Cloud or equivalent tools in other platforms.
• Knowledge of CRM integration, data extensions, and reporting tools such as Google Analytics.
• Understanding of agile and traditional project management methodologies.
  
  

Working Conditions:

• Hybrid
  
  

Location:

• Cedar Rapids, IA
• Denver, CO
  
  

The Salary for this position generally ranges between $64,000 - $75,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

Int Data Visualization Analyst

Job Summary

Partner with internal business groups to create and automate/execute data, reporting and analytics marketing initiatives that support company strategy and objectives. Create, update, and maintain Tableau, GDS and GA marketing dashboards.

Responsibilities

Develop, maintain and manage advanced reporting, analytics, dashboards and other BI solutions.

Perform and document data analysis, data validation, and data mapping/design.

Process, cleanse, and verify the integrity of marketing data used for analysis and dashboards.

Maintain current marketing campaign dashboards with the ability to produce ad hoc dashboards as needed.

Understand email/social/digital marketing initiatives including, but not limited to. segmentation, QA/testing, and campaign analysis.

Work with internal teams to identify and review campaign performance KPIs; provide feedback and recommend solutions for improvements.

Work with multiple, complex data sources to transform, improve, and integrate based on business needs and requirements.

Utilize Salesforce.com CRM/Marketing Cloud/Google Analytics 360/ social data in dashboards for full multi-channel view of marketing performance and outcomes.

Provide results on testing of digital marketing optimization strategies for continued performance improvement.

Present findings and recommendations to managers and leaders.

Stay current on trends and best practices in the data and analytics space.

Manage multiple projects in a deadline driven environment.

Qualifications

Bachelor's degree in information technology, marketing or relevant field, or equivalent experience

Two years of experience in digital marketing, preferably in reporting and analytics/visualization

Working knowledge of HTML

Familiarity with CAN-SPAM laws

Creative and strategic thinking ability

Attention to detail

Ability to multi-task and quickly adapt to changes in priorities

Self-motivated with the ability to work independently and collaboratively

Proficiency using MS Office applications

Preferred Qualifications

Experience with Google products (e.g. Google Analytics 360, Google Tag Manager, Google Data Studio)

Solid understanding of SQL, rational databases, and normalization

Proficiency in use of query and reporting analysis tools

Competency in Excel (macros, pivot tables, etc.)

Ability to create audience segmentation, custom reports, and custom dashboards

Extensive experience developing, maintaining and managing Tableau driven dashboards and analytics, and working knowledge of Tableau administration/architecture

Proficiency using Tableau or other BI applications

Experience with Adobe Create Suite

Working Conditions

Office or hybrid office/remote environment

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