Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Job Description

Role Mission

The Email Marketing Manager for Gucci America is responsible for coordinating, planning, maintaining, and executing all activities related to email & direct marketing campaigns throughout all touchpoints and channels. This individual will manage programs to help drive growth in client retention, client loyalty incremental sales and creation of client centric campaigns being able to complement the definition of the targeting strategy with an Omni channel execution and spirit.

Key Accountabilities

• Develop, plan and execute an end to end omni channel contact plan;
• Oversee daily execution of all email campaigns, ensuring alignment with overall brand messaging and online/offline sales objectives;
• Analyze and report on all campaigns ensuring all KPIs are being met;
• Report on Open Rate (OR), Click Through Rate (CTR), Conversion Rate (CR) and sales revenue (online sales and impacted sales) generated from email marketing efforts;
• Analyze email marketing data and provide quantitative as well as qualitative feedback to lead strategic actions and enhancement to grow Gucci’s contact plan;
• Provide insights on best practices and trends from the competitive landscape in order to uncover potential opportunities;
• Manage the regional contact email marketing plan in alignment with the product marketing calendar and regional product investments, and revise monthly and on demand based on business needs;
• Proofread emails and mobile-friendly templates for clarity, grammar, spelling, appropriate links, and call to action, ensuring compelling, accurate and on-time campaign delivery;
• Support the implementation and execution of personalized contact strategies, leading the planning and development of testing opportunities and rollout to constantly improve engagement and total results;
• Coordinate and collaborate with regional departments (Digital, Retail, Merchandising, Marketing and Communications) to identify priorities and content and ensure elevation with consistency toward company strategies;
• Identify, develop, design, and execute omni channel campaign strategies to create consumer journeys across multiple touchpoints, including eCommerce, retail, social media, digital and advertising, including email campaigns, direct mail initiatives, online programs, and in-store efforts to communicate brand values, new product collections and collaborative partnerships;
• Support the definition of rules of engagement/contact frequency/marketing consent for client segments; 
• Balance target mix on customer and prospect types to develop the contact base and reach retention and acquisition rate improvements;
• Collaborate with Client Insights Analyst team and Client Engagement team to define target mix and monitoring practices;
• Scout and manage 3rd party vendors to optimize future opportunities or defined needs
• Coordinate and manage all aspects related to the planning, development, execution, deployment, analyses and reporting of all campaigns; direct mail, email campaigns, and customer journeys;
• Ensure and provide detailed weekly/monthly/quarterly reporting of KPIs and campaign results, summaries and analyses to further drive ongoing enhancements and highlight critical campaign information in a strategic and meaningful way for offline and online activations;
• Coordinate all aspects related to production with mail house to help improve and build upon existing processes, drive and ensure that timelines are met while maintaining the brand quality.  Suggest personalization techniques where appropriate;
• Partner & execute with WW to maximize channel and tools engagement, and the results of those engagements and activities;
• Support the Senior Manager in planning and monitoring of omni-channel activities and re-address them as needed;
• Update the budget tracker with relevant vendor/invoice information;

Key Requirements

• BS degree in Business, Marketing or relevant field, MBA is a plus;
• Minimum of 3-4 years of experience in campaign development within the luxury retail sector;
• Excellent written, visual and other communication skills with a proven ability to communicate clearly and concisely;
• Must have Salesforce experience and familiarity with other marketing tools to create and execute campaigns and programs;
• Must have experience in building and creating emails from copy to building layout;
• High level of expertise with Microstrategy, Business Objects, Cognos;
• High level of expertise with CRM systems, Oracle, Siebel, Acxiom etc.;
• Experience working with web analytics tools (Google Analytics, Coremetrics, Omniture, etc) and data visualization tools (Tableau, BI tools, etc.).
• Familiarity with HTML;
• Advanced knowledge of Excel, Powerpoint, and general understanding of other analytical tools;
• Proven analytical skills with a strong grasp of KPIs and ability to strategize;
• Experience with catalog and/or direct marketing environment, as well as email and mobile campaign management;
• Experience developing segmentation strategies, customer journeys, and leading successful email personalization strategies.
• Capable to work in a fast moving and dynamic environment;
• Ability to handle multiple tasks simultaneously and extremely detailed oriented;
• A strategic and operational mindset with an emphasis on guaranteeing return on investment;
• Excellent leadership skills and ability to communicate well among cross-functional teams;
• Strong project management skills;
• An ability to work under tight deadlines.

Key Behaviors

Explore

Considerate Thinker

• Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

• Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions

Deliver

Accountable Achiever

• Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

• Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals

Connect

Connection Builder

• Builds trust-based relationships across boundaries and encourages collaboration
• Adapts own style to communicate impactfully

People Enabler

• Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person’s uniqueness

Build

Continuous Learner

• Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

• Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work Authorization

• Qualified candidates must have the proper work authorization to work in the United States