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Global Retention Marketing Manager Jobs Remote job - USA
Burton Snowboards
United States
Burlington
5 years of experience
Bachelor education
40 hours per week
Sporting Goods
501-1000 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Google Analytics
MS Excel
HTML

The Global Retention Marketing Manager is responsible for communications and programs to increase retention and engagement of the Burton DTC business across the lifecycle, specifically in email, SMS and loyalty.  


You will collaborate will all parts of the business to create and execute CRM strategies that build the brand, migrate customers through the lifecycle funnel and serve relevant content to our customers. This is a critical function within the business and this role will have one direct report leading the loyalty program. 


Burton’s benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, HSA with company contribution, fitness reimbursement and generous paid-time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more...


What You Get to Do: 

  • Audit and improve our current retention programs.¬†¬†
  • Collaborate closely with¬†the Global Data & Analytics¬†team to develop reporting capabilities, KPIs and to analyze program¬†performance.¬†
  • This role will sit on the Global¬†team but work closely with¬†AMER, EU, Japan and China retention¬†leads¬†on¬†internal procedures, best practices and tools.¬†
  • Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn¬†plan.¬†
  • Develop¬†Lifecyle Marketing¬†road¬†mapping¬†and work with key¬†global and regional¬†stakeholders to implement, including,¬†SMS,¬†Social,¬†etc.¬†¬†
  • Partner with¬†.com/store teams¬†and regional stakeholders to develop forecasts and projections for revenue¬†and ROI.¬†
  • Oversee the¬†global¬†loyalty¬†program¬†as part of the¬†lifecycle¬†marketing¬†strategy.¬†
  • Partner with¬†regions,¬†DTC¬†& Integrated Marketing¬†teams to develop the email calendar, reflecting the seasonal launches, overarching brand messaging, key products¬†and¬†events.¬†
  • Develop¬†global strategies that¬†optimize lifecycle, transactional/triggered, and promotional¬†emails.¬†
  • Create and recommend segmentation strategies, and design and implement A/B testing agenda to continuously improve marketing effectiveness/ROI.¬†
  • Stay informed of CAN-SPAM, GDPR, and other regulatory requirements to ensure program remains compliant¬†across¬†regions.¬†
  • Research emerging industry trends and execute new opportunities for¬†Retention¬†Marketing.¬†
  • Manage¬†Burton‚Äôs relationship with¬†the email service provider,¬†clearly communicating needs for ongoing business and scoping requirements for new¬†initiatives.¬†
  • Create a retention marketing strategy to build loyalty, increase LTV and engage customers.¬†¬†


What You’ll Bring: 

  • 5-7¬†years¬†of¬†experience in¬†retention¬†and/or CRM¬†marketing:¬†email,¬†loyalty or lifecycle marketing.¬†¬†
  • Experience managing an ESP and identifying opportunities for enhancements.¬†
  • Experience¬†implementing¬†customer segmentation data into the retention program.¬†
  • Experience working with web development and IT teams as data flows for retention channels¬†require technical know-how.¬†
  • Excellent interpersonal and communications skills, fostering the ability to¬†work¬†with internal and external business partners in all levels of an¬†organization.¬†
  • Proven leadership ability with a proactive and positive attitude¬†
  • Working knowledge of Google Analytics¬†and/or other analytics platforms¬†
  • Experience working with CRM data to inform and¬†impact¬†marketing¬†campaigns.¬†
  • Working knowledge of¬†HTML/email coding and building customer journeys¬†
  • Ecommerce experience¬†preferred.¬†
  • A solid business understanding and proven ability to develop, enhance, implement and measure successful customer acquisition and retention programs¬†required.¬†


Our HQ is based in Burlington, Vermont. We will offer relocation assistance to any candidate who is hired if they are able to move to Burlington. 

If living in Burlington is not an option, we are absolutely open to candidates living in/working from other locations (in the US). In this scenario, we would expect the person hired to spend ~one week/month at Burton’s HQ in Burlington, and when not in Burlington to generally be available during eastern time zone hours. 


The Burton community believes in respect for all people and the planet. We embrace and strive for a community that values differences and stands for equality and the fight to get there. Regardless of how you identify, how the world sees you, or how you play outside, please feel welcome to apply and join our community.

Burton Snowboards
80 Industrial Pkwy
VT 05401
Burlington
United States