Email Marketing Specialist

Position Information

General Information

Vacancy Open to All Candidates Employment Type Permanent - Full-time If time-limited, note appointment end date Hours per week 40 Months per year 12 Position Number 000373 NC Salary Grade Equivalency GN10 Classification Title Public Communications Specialist - Journey Working Title Email Marketing Specialist Salary Range $50,586 - $60,000 Anticipate Hiring Range $50,586 - $60,000 FLSA Status Non Exempt Division University Advancement Department University Communications (Adm) Work Unit Strategic Brand & Digital Engmnt Work Schedule

8:00 am – 5:00 pm; Monday – Friday with occasional evening and weekend hours required, as necessary.

Primary Purpose of Position

Under the direction of the Director of Digital Engagement, the Email Marketing Specialist will help to transform UNC Charlotte’s email communication strategy. This role will implement audience-first practices, centralize coordination and enhance email marketing effectiveness across the institution. The Email Marketing Specialist will ensure all email marketing communications align with the University’s goals and create a seamless and personalized experience for recipients.

Minimum Education/Experience

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications

Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience

Essential Job Duties

Lead and coordinate institution-wide email marketing efforts by managing a centralized calendar, aligning strategies across departments. Oversee the creation of targeted campaigns, an email preference center, and strategic content to enhance engagement and support University goals.

• Serve as the “air traffic controller” for email sends across University Communications, University Advancemen,t and the University at large.
• Develop and maintain a centralized email calendar within University Advancement to prevent oversaturation and ensure strategic alignment.
• Act as the primary liaison for the integration of Ascend with Marketing Cloud and other enterprise platforms.
• Lead the creation and implementation of an email preference center as technology allows to provide audiences with opt-out and subscription options.
• Guide the development of targeted, behavior-based email campaigns that support institutional priorities and user engagement goals.
• Create content for email marketing for stakeholders within University Advancement and the University at large.
  
  

Other Work Responsibilities

• Foster supportive and productive relationships with colleagues both within Advancement and the University as a whole.
• Represent University Communications in cross-campus meetings and stakeholder sessions related to email engagement strategy.
• Perform other duties as required or assigned.
  
  

Departmental Preferred Experience, Skills, Training/Education

• Bachelor’s degree in marketing, communications, or a related field.
• At least 2 years of experience in email marketing, audience engagement, or a related digital marketing function.
• Experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud or equivalent.
• Demonstrated ability to lead complex digital marketing projects across multiple stakeholders.
• Experience in graphic design platforms through Adobe Creative Cloud
• Proficiency in analytics tools and a data-driven mindset.
• Familiarity with email preference centers and subscription management.
• Strong organizational, interpersonal, and project management skills.
• Experience working in higher education or other mission-driven environments is preferred.
  
  

Necessary Licenses or Certifications Work Location Foundation Annex Posting date 05/16/2025 Closing date 05/30/2025 Proposed Hire Date 06/16/2025 Contact Information Special Notes to Applicants

• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
• Do not write ‘see resume’ on your application when completing the job duties section.
• UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
  
  

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• * How did you hear about this employment opportunity?
• UNC Charlotte Website
• HERC Job Board
• Inside Higher Education
• Circa (formerly known as Local JobNetwork)
• Another Website
• Agency Referral
• Advertisement/Publication
• Personal Referral
• Other




• Where did you learn about this posting? (Open Ended Question)
• * Do you have a bachelor’s degree in marketing, communications, or a related field
• Yes
• No




• * Do you have at least 2 years of experience in email marketing, audience engagement, or a related digital marketing function? If you do, please explain your experience. (Open Ended Question)
• * Do you have experience with Salesforce, Marketing Cloud and/or other email marketing platforms?
• Yes
• No
• Knowledge with limited experience
  

Applicant Documents

Required Documents

• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest
• Contact Information for References
  
  

Optional Documents