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Email Marketing Specialist Jobs
Lippert
United States
Elkhart
1 years of experience
Bachelor education
40 hours per week
Automotive
5001-10,000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud
Google Analytics
MS Excel
MS Office
HTML
AMPscript
CSS

We are the leading supplier of components to the recreational vehicle and residential housing industries, as well as adjacent industries including bus, cargo and equestrian trailer, marine, and heavy truck. With over 65 facilities located throughout the United States, Canada, Ireland, Italy, and the United Kingdom, our more than 9,000 team members work together to bring innovative product solutions to market every day.


Why We Are Different


At Lippert Components, Everyone Matters. We are striving to make lives better through meaningful relationships with our co-workers, our customers, and our communities. LCI team members feel a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our many team members. We measure success by how we touch the lives of people inside and outside our walls.


What You Will Get

  • A company culture where everyone matters
  • Healthcare + Dental + Vision + 401k with Employer match
  • Career development and mentoring
  • Tuition Reimbursement
  • Annual flu immunization
  • Holiday, personal and vacation days
  • Local and national discounts
  • Wellness offerings


Summary-Objective


We are on the hunt for a sharp and innovative Emailing Marketing Specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. This self-starter will be assisting for the overall email strategy and daily


productions, scheduling, delivery, and reporting of targeted email campaigns. To be successful as an Email Marketing Specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding Email Marketing Specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features. This is an exciting opportunity to work for a top-rated company comprised of fun, talented individuals!


Duties And Responsibilities


The Email Marketing Specialist will be part of a team responsible for strategic and tactical execution of Lippert’s B2C and B2B email marketing campaigns and projects. The ideal candidate will have a minimum of 1-3 years of experience developing and executing email marketing campaigns along with reporting, Customer Data management and content development.

  • Responsible for developing, implementing, and managing an enterprise-level email marketing program and collaborating with team members to develop an email marketing strategy and communication plan to support all business groups.
  • Proficient experience with email marketing software (Salesforce Marketing Cloud experience preferred)
  • Assists with email marketing initiatives, implements, and advises on email features and capabilities including targeting, personalization, database segmentation, APIs and email templates.
  • Assists with email marketing process - develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization.
  • Assists with the development and implementation of short and long-term email marketing strategies targeting sales to existing customers and cultivating relationships with prospects and vendor leads.
  • Leverages historical campaign results to guide future email messages and implements segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.
  • High level understanding of email marketing projects from a technical point of view
  • Responsible for the development, implementation, and reporting of email campaign performance and overall effectiveness.
  • Analyzes email campaign results and reports campaign performance, summarizes key insights, and offers recommendations. Works with analytics team to understand business and customer needs and site analytics required to measure email success.
  • Identifies customer data points needed to increase the success of e-mail personalization efforts and work with other teams to identify collection opportunities and enrich the customer profile information.
  • Stays current with best practices, strategies, and industry standards related to email - ensures best practices through email compliance (CCPA) and spam regulation (CAN-SPAM) and shares email program insights and recommendations with marketing managers and colleagues.
  • Manages the day-to-day creation of customer-facing emails within Marketing Cloud.
  • Implements tracking, performs quality assurance review to ensure creative, copy and links are correct prior to deployment.


Working Conditions

  • Primarily working indoors, office environment.
  • May sit for several hours at a time.
  • Prolonged exposure to computer screens.
  • Repetitive use of hands to operate computers, printers, and copiers.


Qualifications

  • Bachelor’s degree in Marketing, Public Relations, Communications, or equivalent combination of education and related experience
  • 1-3 years' experience in email marketing or marketing campaign automation
  • Excellent written and verbal communication skills
  • Demonstrates technical and creative writing skills and has a good eye for creative email design and layouts.
  • Understanding of digital marketing, including desktop/tablet/smartphone differences and similarities, browser compatibility, key digital marketing metrics, basic HTML, SEO/SEM techniques, social media etiquette, and email best practices.
  • Strong understanding of email principles and best practices, especially CAN-SPAM compliance requirements.
  • Ability to analyze data issues and produce working solutions.
  • Intermediate level working knowledge of sophisticated email marketing and marketing automation solutions (Salesforce Marketing Cloud experience preferred)
  • Ability to develop strategies for email programs and strong project management skills.
  • Ability to manage multiple projects simultaneously and work within established deadlines and budgets.
  • Ability to work in a fast-paced environment, juggle multiple competing tasks, and work independently.
  • Ability to manage multiple projects simultaneously and work within established deadlines and budgets.


Supervisory Responsibility

This role does not have any supervisory responsibility upon hiring.

Physical Demands

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the Team Member is regularly required to talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Lippert
3501 County Road 6
IN 46514
Elkhart
United States