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Email Marketing Specialist Jobs
A. O. Smith Corporation
United States
Austin
3 years of experience
Bachelor education
40 hours per week
Consumer Goods
10,001+ employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Office
CSS
HTML
AMPscript

Why A. O. Smith?


Water technology is one of the fastest-growing industries in the world, and, as a leading global water technology company, A. O. Smith Corporation is at the center of the trend. We are a $3 billion company with 144-year history and employ more than 16,000 men and women. With manufacturing operations in the United States, Canada, Mexico, China, India, and Europe, A. O. Smith has the global reach to serve customers worldwide. We have sales and distribution in more than 60 countries around the world. A. O. Smith is committed to continuous improvement, not just in its factories and its processes, but in its people. We value people who are able to analyze problems and take rapid, decisive action.


This position is located at our Aquasana division in Austin, TX.


What is great about this opportunity?


  • You will be joining a stable, but growing organization committed to strong financial performance, strategic acquisitions, global expansion and the highest ethical standards of conduct.
  • You will be representing a company that makes products that improve quality of life and are considered top of the line.
  • You will be joining a cohesive team that supports each other in accomplishing shared goals.


What You Will Do

Aquasana is seeking an experienced Email Marketing Specialist. The candidate will use Salesforce Marketing Cloud and work closely with a dynamic team of graphic designers, web developers, and digital marketing managers to plan and develop new email and SMS campaigns. They will also optimize existing email campaigns to improve overall customer engagement, as well as, maximize email revenue.


What You Will Be Responsible For

  • Develop and send all promotional and transactional email campaigns.
  • Collaborate with creative teams to determine promotional campaign imagery, conceptual branding as well as copy and graphics. Build detailed creative briefs outlining goals, objectives, promotional details, merchandising, and content for creative team. Review, edit, critique, and approve creative work.
  • Own email marketing calendar, creative briefing, testing plans, and prioritization.
  • Launch regular A/B tests and multivariant tests - monitor and optimize tests for opens, clicks, conversions, opt-outs, and average order value.
  • Continually improve all marketing campaigns: test and analyze triggered email campaigns; build new segments; enhance lead nurture campaigns; and identify tactics for growth.
  • Coordinate content and copy with content marketing manager for email newsletters, landing pages, and supporting product content.
  • Plan and manage promotional SMS sends. Create long-term plans for growing text opt-ins and expanding program to include transactional sends.
  • Stay current with best practices and industry standards related to email.


What You Will Bring

  • Minimum of 3 years of related work experience or training
  • Bachelor's degree in Marketing, Advertising, Communications, or related field preferred; will consider candidates with strong industry experience in lieu of a degree
  • Experience with CRMs, Marketing Automation systems, and/or Email Marketing Platforms - Salesforce Marketing Cloud or ExactTarget experience a plus
  • Understanding of digital marketing strategies and the customer journey
  • Understanding of email marketing operations, specifically list segmentation and triggered emails
  • Highly analytical and able to derive meaning and results from data along with excellent written and verbal communications skills with an eye for design
  • Basic HTML and CSS knowledge desired
  • Ability to work cross-functionally to push projects and initiatives forward
  • Solid organizational and time management skills
  • Detail oriented, organized and a good team player


What We Offer

Great people make our organization great and because of that, we offer a relaxed dress code in our newly remodeled dog friendly office, employee discounts on water filtration products, a competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs, tuition assistance and free parking.


ADA Disclaimer (U.S. ONLY)

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.


Desired Skills and Experience

What You Will Do

We are seeking an experienced Email Marketing Specialist to play the vital role of managing the day-to-day execution of Aquasana's email marketing strategies. As the Marketing Specialist, you will work closely with a dynamic team of graphic designers, web developers, and marketing managers to brief and develop new email campaigns, as well as optimize existing email campaigns to improve customer engagement as well as email revenue. We are always open to new ways of creating content to educate the world on the importance of clean, filtered water, and we would love to hear your ideas!

What You Will Be Responsible For

  1. Creating and sending all promotional and transactional email campaigns, both batch campaigns as well as managing automated workflows.
  2. Collaborate with creative teams to determine promotional campaign imagery, conceptual branding as well as copy and graphics. Build detailed briefs outlining goals, objectives, promotional details, merchandising, and content for creative team. Review, edit, and critique, and approve creative work.
  3. Own email marketing calendar, creative briefing, testing plans, and prioritization.
  4. Launch regular A/B tests and multivariant tests for acquisition and retention campaigns, landing pages, as well as monitor and optimize tests for opens, clicks, conversions, opt-outs, and average order value.
  5. Continually improve all marketing campaigns: test and analyze workflow; build smart segmentations; automate email if applicable; initiate lead generation, lead nurturing, and lead scoring efforts; and identifies tactics for improvement.
  6. Utilize full email marketing platform capabilities and applications including browse recovery, cart recovery, product recommendations, and coupon manager.
  7. Coordinate content and copy with content marketing manager for email newsletters, landing pages, and supporting product content.
  8. Support our direct sales team in Fort Worth by assisting in email marketing campaigns that educate and promote our products to their lead pipeline, including lead nurture campaigns, weekend specials, and transactional messaging.
  9. Work cross-functionally with senior digital marketing manager, content and social media manager, graphic designers, web development, and other teams as needed.
  10. Stay current with best practices and industry standards related to email - ensure spam compliance CAN-SPAM, inbox placement, ISP algorithm changes, user preferences, and segmentations, and data privacy regulations. Ensure brand guidelines for all email templates. Ensure that email functionality works across all browsers and devices.
  11. Other duties may be assigned as needed.


What You Will Bring

  • Bachelor's Degree in Marketing or Related Field
  • Minimum 3 years of related exprience
  • Bronto, Marketo, HubSpot, Eloqua, Responsys or other CRM/Marketing Automation System.
  • Understanding of digital marketing strategies and the customer journey.
  • Understanding of marketing operations, specifically building requirements for list segmentation, workflows and triggered emails.
  • Highly analytical and able to derive meaning & results from data.
  • Excellent written and verbal communications skills with an eye for design.
  • Basic to intermediate HTML and CSS knowledge.
  • Ability to work cross-functionally to push projects and initiatives forward.
  • Solid organizational and time management skills.
  • Detail oriented, organized and a good team player.


A. O. Smith Corporation
211 E. 7th Street
TX 78701-3218
Austin
United States