As an Email Marketing Manager, you will be managing, monitoring and developing the customer experience across the email channel for France.
You will turn users into first-time buyers, manage the setup and execution of mail campaigns for increasing the customer lifetime value and prevent customers from turning inactive through email communication.
WHERE YOUR EXPERTISE IS NEEDED
- You coordinate and execute campaigns across different markets
- You are responsible for the monthly target achievement and target review of France
- You evaluate the impact of your actions with relevant KPIs and you identify improvement potentials to be verified through A/B testing
- You are responsible for the quality management of the campaigns being sent
- You support project management by aligning with different stakeholders and enable information sharing within the team
WHAT WE’RE LOOKING FOR
- You have previous work experience in Marketing/ CRM/ Data Science or other related fields
- You speak English fluently, both written and verbally, French is a plus
- You have experience working with Email Service Providers, Salesforce Marketing Cloud is a plus
- You are data-driven and able to execute performance analyses and convert them into business decisions and campaign optimizations.
- You are open to change and proactively look for solutions and improvements within your area of responsibility
PERKS AT WORK
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
About Zalando Lounge
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.