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Email Marketing Manager Jobs
Rakuten Advertising
United States
San Mateo
5 years of experience
Bachelor education
40 hours per week
Internet
501-1000 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud
MS Excel
MS Office
AMPscript
CSS
HTML

Email Marketing Manager – Rakuten Advertising

 

As a B2B Email Marketing Manager, you’ll get to:

  • Set the strategy, campaigns, and execution of email marketing programs
  • Collaborate with creative, content, and marketing operations to develop, deliver and optimize best-of-breed email campaigns
  • Continuously iterate and innovate, owning the segmentation, targeting, emails, and landing pages through conversion
  • Grow our email lists
  • Manage all stages of email campaigns including template designs, calls-to-action and content
  • Segment lists based on target, behaviors and actions
  • Measure results and work with marketing operations to optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes
  • Increase productivity of sends
  • Develop documentations and road maps for processes, A/B tests, and success
  • Support the growth and development of our website with new copy and pages that reflect our business
  • Create copy and messaging for various projects across the marketing org


We are looking for someone who can:

  • Drive sales and engagement with audiences across prospects, current clients and publisher partners
  • Craft compelling email copy that reflects our brand and tone of voice, and accurately communicates our products and solutions
  • Work closely with digital and regional marketing teams to create engaging copy for campaign landing pages
  • Partner with marketing operations to optimize cadences, content, and scoring to move more prospects to MQL faster
  • Optimize email programs for full-funnel performance to sales-qualified opportunities and wins working with sales engagement


Requirements:

  • Past experience with email marketing, lead nurturing, marketing automation and web analytics
  • Excellent understanding of email marketing concepts and metrics
  • Proficiency in email marketing and marketing automation technology
  • Highly analytical and able to derive meaning from data
  • Excellent writer and communicator


Rakuten Advertising
800 Concar Dr
CA 94402
San Mateo
United States