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Email Marketing Manager Jobs
Empire State Realty Trust
United States
New York
5 years of experience
Bachelor education
40 hours per week
Real Estate
501-1000 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Pardot
Google Analytics
MS Excel
MS Office
CSS
HTML

Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the "World's Most Famous Building." Headquartered in New York, New York, the Company's office and retail portfolio covers 10.1 million rentable square feet, as of June 30, 2019, consisting of 9.4 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut, and two in Westchester County, New York; and approximately 700,000 rentable square feet in the retail portfolio.


Position Summary:

The Email Marketing Manager is responsible for utilizing email communication to market the Empire State Building (ESB) and Empire State Realty Trust (ESRT). This role will support the Marketing Team at ESRT, a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building, whose newly-renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.

Responsibilities:

路聽聽聽聽聽聽聽聽Own and manage the daily email calendar. Schedule emails to provide optimal deliverability and avoid over-mailing duplicate audiences.

路聽聽聽聽聽聽聽聽Design and oversee all aspects of email campaigns to drive traffic to the ESB and ESRT websites.

路聽聽聽聽聽聽聽聽Define and gather business requirements for email marketing, enhancements, and integrations

路聽聽聽聽聽聽聽聽Create, update, and maintain marketing automation programs to support Observatory ticket sales, leasing initiatives and overall corporate branding

路聽聽聽聽聽聽聽聽Identify email marketing insights, market trends, competitive activity and opportunities that deliver long term pipeline of web sales

路聽聽聽聽聽聽聽聽Monitor websites and report on traffic and consumer behavior from emails

路聽聽聽聽聽聽聽聽Identify target audiences and grow email distribution lists

路聽聽聽聽聽聽聽聽Manage relationship with email vendor and internal teams

路聽聽聽聽聽聽聽聽Additional responsibilities as directed


Qualifications:

鈥⒙犅犅犅犅犅犅犅犅5+ years experience in email marketing

鈥⒙犅犅犅犅犅犅犅犅燭argeted and driven approach to sales

鈥⒙犅犅犅犅犅犅犅犅燙opywriting skills a plus

鈥⒙犅犅犅犅犅犅犅犅燗bility to work under pressure and adhere to tight timelines

鈥⒙犅犅犅犅犅犅犅犅燛xcellent verbal and written communication skills

鈥⒙犅犅犅犅犅犅犅犅燭horough understanding of company鈥檚 marketing strategy

鈥⒙犅犅犅犅犅犅犅犅燛xperience with Salesforce and Pardot a plus

鈥⒙犅犅犅犅犅犅犅犅燩roven experience of managing performance of third party sales channel


Please note this job description is not designed to cover or contain a comprehensive listing of responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.聽



Empire State Realty Trust
111 W 33rd St
NY 10120
New York
United States