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Email Marketing Manager Jobs
Bloom & Wild
3 years of experience
Bachelor education
40 hours per week
201-500 employees
Salesforce Marketing Cloud
MS Excel
MS Office

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are Europe’s most loved flower and gifting platform, growing at 100% year on year.

2021 has been an exciting year for us! In January, we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), with participation from multiple other top tier investors including Index Ventures (who have also backed companies such as Transferwise and Glossier). Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. Everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

We have been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020.

The Role

We’re looking for an Email Marketing Manager to join our Retention team, based in either London or Amsterdam. With a true passion for our customers, you'll develop our newsletter programme and deliver on our email, push notification and in-app messages plan to drive repeat customer orders for each of our bloomon markets: Netherlands, Germany, Belgium, Denmark and UK, as part of Bloom & Wild group. Reporting to our Senior Retention Manager and with the support of our Retention Associate, you'll also create channel forecasts for gifting and subscription customers in all of our markets, and own the winback strategy for bloomon subscribers.

  • Retention performance and communication of trading commentary and performance vs forecast to country teams, operations and other stakeholders.
  • Forecasting repeat orders and planning activity to achieve our budgeted order volume for returning customers each month.
  • Coordination of our email, push notification and in-app message plan.
  • Collaborate with our Brand, Range and Country teams to deliver considered, relevant and optimised campaigns.
  • Ownership of the newsletter test & learn programme.
  • Driving Lifetime Value and reporting on A/B tests and KPIs, to share learning across the global retention tea and broader business.
  • Campaign sign offs and management of the end-to-end process.
  • Management of our Retention Associate.


  • Around 3 years of experience in email or performance marketing, with a strong interest in marketing, data and customers.
  • Passionate about developing others - ideally, you'll have some experience supervising or managing a small team.
  • Used to coordinating a wide variety of stakeholders to tight timelines in a fast-moving business.
  • Super organised - able to simultaneously run a number of concurrent projects, delivering consistently to a high standard whilst remaining flexible for last minute changes.
  • Excellent communication skills.
  • Commercially minded.
  • Highly logical in your approach to solving problems, ideally you'll have an analytical background.
  • Attention to detail - you sweat the details and take care in your work so that you deliver to a consistently excellent standard.
  • Initiative - you take ownership to get things done and are willing to roll up your sleeves and get stuck in.
  • Most importantly, you care about delivering world-class campaigns and are excited by the challenge of growing repeat orders across all our markets!

Working Environment

Currently the majority of our teams are working from home. However, in line with government restrictions, we will gradually open up our beautiful, flower filled office again. Our plan moving forward is to continue to find ways of incorporating remote work into our daily, business as usual, ways of operating. And we have no expectation that our teams will need to come into the office 5 days per week again.

In the Netherlands, our perks and benefits include:

  • Happiness days - 4 extra days off per year for your personal “me-time”
  • A flexible and entrepreneurial environment
  • A BBQ-worthy rooftop terrace (Amsterdam HQ)
  • Friday drinks and social events
  • Of course, lots of beautiful fresh flowers!
  • Living in the Amsterdam area? You have a possibility to lease a VanMoof
  • Access to the GoodHabitz platform

Our Recruitment Process

We're continuing to conduct the majority of our interview processes remotely via video. This will involve an interview with Amy, our VP of Digital, as well as Lucy our Head of Retention, and other members of our Retention.Team.

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know.

Bloom & Wild
Helmholtzstraat 61e
1098 LE