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Email Marketing Manager Jobs Remote job - Canada
Best Buy Canada
Canada
Burnaby
5 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
JIRA
MS Excel
MS Office
AMPscript
CSS
HTML

Are you passionate about marketing and looking to join a team where you can grow and advance your career? Do you enjoy building strategies, leading high-performing teams, and championing email practice excellence? If so, come join the creative and strategic thinkers in Best Buy Canada’s Marketing team.


We are a team made up of over a hundred, diverse and talented marketers all committed to one goal: building lasting relationships with our customers. The Email Marketing Manager is an integral member of our consent-based marketing team, who leads and elevates Best Buy's customer communication & email strategy through team empowerment, data-driven decision making, and email practice ownership.


As an Email Marketing Manager, you will…

  • Oversee the planning, development, and execution of direct customer communication, including email & push notification marketing to maximize channel performance, customer/subscriber engagement, and growth. Ensure campaigns are integrated with Best Buy's holistic marketing strategy and plans.
  • Lead a team of Email Marketing Specialists and Sr. Coordinators. Provide training, coaching and daily guidance on the execution of email marketing plans and personal/career development.
  • Develop engaging journeys and lifecycle programs to drive customer loyalty and retention.
  • Drive revenue and conversion through pre- and post-purchase triggered campaigns.
  • Partner closely with the Email Operations, Capabilities, and Audiences leadership team to ensure team resources and priorities are aligned, working on the highest value/most important initiatives, and delivering the best return on investment.
  • Leverage multiple sources of data to make strategic decisions that drive action and incremental value. Oversee email marketing reporting including the preparation of a monthly MBR. Proactively provide channel forecasts, insights, and recommendations to stakeholders to influence change.


We hope you are passionate about…

  • People Empowerment – you care about the individuals on your team and are committed to their growth and success
  • Customer Experience – you put the customer first
  • Storytelling – you strive to tell stories through data that drives actionable insights
  • Brand Love – you have a passion for brands and approach your work with integrity
  • Continuous Improvement – you are curious, inquisitive, and always looking for ways to evolve and grow


The experience we need…

  • 5+ years’ marketing experience, with a focus on email and consent-based marketing, lifecycle marketing, and acquisition marketing.
  • Strong people leadership & management skills with the ability to inspire and engage employees.
  • Strong communication and organization skills; ability to influence decisions.
  • Critical thinking and data literacy. The ability to transform data into valuable, relevant, compelling, and visually intuitive insights.
  • 5+ years’ experience with marketing platforms, preferably Salesforce Marketing Cloud and Adobe Analytics
  • 2+ year(s) experience working in an agile team or matrix organization; familiarity with JIRA and Confluence
  • Advanced understanding of Canadian Anti-Spam Legislation (CASL) and its impact on communication and targeting. Understands CCPA, GDPR and other privacy and data regulations and potential changes to those requirements.


Bonus Points…

  • Experience with omni-channel retail
  • Experience working with Google Marketing Platform, Facebook, and other digital marketing platforms


This position offers a flexible work environment.


At our head office, soon to be in beautiful Vancouver, BC, we practice a remote first working model, leveraging in person interactions for strategic, collaborative and social purposes.


Join our amazing team!

We are looking for people just like you.

Best Buy Canada
8800 Glenlyon Parkway
British Columbia V5J 5K3
Burnaby
Canada