Email Marketing Coordinator

Advance Auto Parts, a leader in the automotive aftermarket, is seeking a dynamic and customer-obsessed Email Marketing Coordinator to support our DIY (B2C) business. This role is ideal for a self-starter who thrives on creating personalized, data-driven email experiences that drive engagement, loyalty, and conversion across our consumer audience. You’ll be responsible for the end-to-end execution of email campaigns—from strategy and creative development to deployment and performance analysis—focused on delivering value to our DIY customers. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Other duties may be assigned. 

• Lead the planning, execution, and optimization of B2C email campaigns including promotional, lifecycle, loyalty, and transactional communications. 
• Use customer data and behavioral insights to develop segmentation strategies and personalized content that enhance the customer experience. 
• Collaborate with cross-functional teams including Product Marketing, Creative, Loyalty, and Analytics to align messaging and ensure brand consistency. 
• Conduct A/B testing to improve open rates, click-through rates, and conversions, and apply learnings to future campaigns. 
• Monitor and report on email performance metrics and industry trends to identify opportunities for continuous improvement. 
• Support broader CRM and performance marketing initiatives as needed. 

QUALIFICATIONS 

• 1-2 years of hands-on experience in email marketing, preferably in a B2C or retail environment. 
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. 
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Klaviyo) and familiarity with HTML/CSS for email. 
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies. 
• Passion for customer-centric marketing and a deep understanding of the consumer journey. 
• Excellent communication and collaboration skills. 
• Curiosity and a growth mindset—eager to learn, test, and iterate. 
• Commitment to fostering a diverse and inclusive workplace. 

EDUCATION and/or EXPERIENCE 

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field, and 1-2 years of experience in digital marketing, ecommerce, or CRM or equivalent combination of education and/or experience. 

SUPERVISORY RESPONSIBILITIES 

This position has no direct supervisory responsibilities.