Email & Digital Engagement Specialist

What will be your daily pursuit?

We’re looking for a data-driven, creative, and detail-oriented Email & Digital Engagement Specialist to join our marketing team in the Banff Jasper Collection. This role is responsible for developing and executing email and SMS communications and digital engagement tactics that increase Pursuit’s visibility in key guest touchpoints. Reporting to the Sr. Manager of Marketing, this position will be a key member of the BJC Revenue team

This role will be based in Banff or Jasper preferably. Some travel to and from other locations will be required. The successful candidate must be eligible to work in Canada.  

What will your compensation be?

Pursuit offers a full suite of benefits, including flexible time off, an RRSP contribution matching plan, and discounts at our hotels, restaurants, and attractions.

What perks can you expect?

• Work in a dynamic, culturally diverse team from around the globe 
• Work experience in an iconic, unforgettable, and inspiring location 
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life-long friends 
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations 

What will you do in this job?

What will you do in this job?

Email Communication Management: Design, build, and deploy targeted emails, including guest, affiliate and group communications, guest pre-arrival, upsell and confirmation emails, SMS and crisis response. Collaborate closely with the

Global Lifecycle Marketing team to maintain consistency in a high-quality digital experience and support broader demand generation efforts.

Digital Visibility: Manage and optimize Pursuit’s presence across third-party digital platforms, including Google, OTAs, review sites, partner portals, and industry listings.

Brand consistency and accuracy: Ensure brand consistency, accuracy of information, and alignment across all external profiles and guest communications to enhance visibility, engagement, and lead generation.

Performance Analysis: Monitor email performance, analyze KPIs (open rates, CTR, conversion), and provide actionable insights to improve future campaigns. Provide analysis of website analytics and online sales for performance reporting.

Cross-Channel Engagement: Collaborate with marketing and operational teams to ensure content accuracy and cohesive messaging across email, web, and social channels.

Compliance & Best Practices: Ensure all communications comply with data privacy regulations and follow email marketing best practices.

What skills and experience do you need for this job?

• Bachelor's degree or equal industry experience
• 2-4 years of experience in email marketing and/or content marketing with expertise in utilizing email marketing platforms.
• Strong understanding of privacy laws and email deliverability best practices, including list hygiene, email authentication, and reputation management.
• Experience integrating email campaigns with CRM systems, such a Braze, Salesforce, Klaviyo or Constant Contact, to ensure personalized communications and data synchronization.
• Detail-oriented with excellent organizational and time-management skills.
• Strong copywriting skills to craft compelling email content aligned with the brand voice would be considered an asset.

This job description describes this role at a high level, but no document can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together – these job duties may change based on the needs of the team and company as a whole.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Alberta, Canada. Relocation to the area and the legal ability to work in Canada is required.

What will your work environment be like?

About Us: 

We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.  

Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas, and Chicago. 

What will your work environment be like?  

At Pursuit, our office is more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun. 

About Pursuit

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.