AVP, Marketing Automation Principal Engineer

Marketing Automation Lead

This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. Successful candidate will execute campaigns , while also looking for opportunities to automate and find efficiencies to the process. This individual partners effectively with business and technology partners to define and implement Campaigns in platform.

Key Responsibilities And Duties

• Develop Email campaigns in Salesforce Marketing Cloud – leveraging Content Builder and Journey Builder
• Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at-scale.
• Collaborate with Business partners to capture Campaign requirements.
• Monitor campaigns and provide campaign execution metrics and reporting.
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Support user testing and QA processes to ensure quality and integrity of automated programs developed
• Deep domain expertise in marketing automation, with extensive experience in HTML coding.
• Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
• Ability to author early-stage use-case requirements.
• Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
• Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

Required:

• 3 + years of Salesforce Marketing Cloud and/or comparable marketing technology system.

Preferred:

• 5 + years of Salesforce Marketing Cloud and/or comparable marketing technology system.
• University Degree

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test and Learn Mentality

Anticipated Posting End Date:

2025-04-12

Base Pay Range: $100,000/yr. - $150,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).